We meticulously covered various elements, including different font options and color variations, ensuring every aspect aligned with their brand vision. By exploring and testing these options, we were able to narrow down and define Mad Clean’s creative direction, solidifying their unique identity.

With these brand guidelines in place, we extended the new visual identity to their social media channels. We developed a series of branded posts that adhered to the newly established guidelines, ensuring consistency and reinforcing their brand image across all platforms. This cohesive approach not only strengthened their online presence but also helped in building a recognizable and trusted brand. This process naturally evolved into the creation of comprehensive brand guidelines.