Project Description
Defynance
Crowdfunding & Marketing Content
Defynance
We had the amazing pleasure of crossing paths with Defynance at Synapse Summit in 2020. Defynance is an incredible company that is setting out to end the student debt crisis. Together we have partnered on several videos ranging from crowdfunding all the way to marketing material and social media pieces.
Credits
Creative Directors
Mitchell Guida & Spencer Haberman
Crowdfunding Video
From Pre-production to Post-production we worked closely with Defynance to identify key audiences, story points, and video goals. The crowdfunding video has been instrumental to Defynance’s process of growing and gaining new investors.
Animated Videos
Below are two animated videos. The first is for the investor platform on the Defynance website and the second is for the home page product explination.
Product Explination Videos
These three videos focus on explaining Defynance’s core products. They break down each concept and provide insight into the inner workings of a Defynance ISA.